The Cape Town Tusk Brand Team got together, pretty early, as I knew this was going to be an adrenalin filled day for me. The Weather was really amazing!
Our team set up branding at rapid fire and also ensured that height and maximum exposure was achieved, by utilising areas within main focal points.
One lesson was learnt on the first day, in that always ensure that a clear branding plan is agreed upon by all sponsors and the event organizers. This is of great importance as it saves you time and the frustration of having to compete for space.
At approximately 13H30 I had to leave for the airport to go to the Johannesburg site, H2O. I arrived at Cape Town Airport just in the nick of time. Johannesburg weather was the totally opposite. Wet and cold! I got to a wet H2O(excuse the pun) to do my site recce.
Up very early again the next morning to meet the JHB Branding Team! It was H2O day and Skrillex’ second concert in 2 days!
A clear branding plan ensured that we did our branding set up, with minimal time at hand, to perfection.
The venue quickly filled to capacity, which could only mean perfect landing for Skrillex. See some of the videos of the event on our You Tube page.
We left immediately after strike and made our way towards Durban, for event number 3!
We arrived at Wave House in Durban with not a breath of wind! It was an immaculate morning.
Our Durban team were very eager to see us, as they were ready and waiting when we got to the venue.
It was a PERFECT day for PERFECT branding! I have to congratulate Tusk’s Durban Branding Team for a spectacular achievement of exposure for our client 5FM.
The support for Skrillex in Durban was also from the top shelf. Another venue filled to capacity was order of the day!
Whilst I did not get to see Skrillex play 1 song live, I hoped to have a glimpse of him as we packed up and did our final stock checks.
My wish came true, I had the opportunity to have a chat with Skrillex for 5 minutes plus a quick photo in the back of backstage!
A well supported tour was done and so I made my way back to Cape Town!
What was next? Well visit here soon for all the stories and pictures of what happened during the 5FM Cape Town Take Over Weekend and Metallica and so much more!
The time to invest in marketing consultation is when you need specific direction about what to do and what not to do for your marketing to be successful.
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